Treswebdesign – Branding & Web Design

PERSONAL DESIGN BRAND & STUDIO, 2010

This is the brand identity I created for my personal freelance business. The print
material and website were created as the main marketing tool to showcase my portfolio
to prospect clients and the general public. For the project used concepts like minimal,
simple and clean approach where the identity its just a container for the most relevant
elements like past client commissions and design works.

Overview

As any personal project, this one took
time to see it completed. Before I moved
to Europe in 2010 it was important to
have a personal brand and also a web
presence to showcase my skills and
portfolio to new clients. This helped me
obtain new projects while getting use to
a new country.

I managed to create all the visual
identity and website just a few months
before my arrival and since then was
able to promote myself or finding new
opportunities.

Goal

To create my personal brand where I
could take freelance projects and work
with clients. The word “tres” means the
number 3 (three), its a number that holds
meaning to me, you will notice how I use
it repeatedly among design elements
and layout of the website columns for
example.

Treswebdesign represented my
commercial channel between my work
and clients and development of my
personal design business.

Role

• Art direction
• Logo design
• Visual identity
• Stationary design
• Web interface (UI)
• Web development