Ingenio Holding Group – Brand Visual Design

BRAND VISUALS AND INTERACTIVE WEBSITE, 2010

After finishing my Graphic Design degree at University I got the opportunity to work with a
classmate on a design studio called Ingenio HG. It was a great start-up experience where we
managed different clients working on different projects from branding, print and web which was
the lead for interactive and website developments.

Overview

As we were launching the new office and
design studio we needed to create a
new brand around the previously
created logo by Miguel Abreu. From this
new identity then we would
generate the website and all the print
material needed to showcase to our
clients and new customers.

Goal

To create the brand graphics and visual
designs around Ingenio HG’s stablished
logo. The idea was to find a graphic
theme to wrap the around its logo and
use it for the website and print material
among other applications as at the time
we were launching the office studio to
attract more clients.

Role

Concept
Creative Direction
Visual Design
Web Design (UI)
Print Design