The Kings Ferry – Mobile App Design

BY UTRACK. 2014

In 2014 uTrack had the opportunity to produce consumer mobile apps and transport solutions for The Kings Ferry (UK Coach Operator).

In this project had the chance to work with the new design standards introduced by Apple and their iOS 7 with “flat design”. This brought some benefits to the overall app regarding to the user interface and design elements used. This changes were well received by the transport industry to the point that uTrack and the app received a gold award for “Technology & Innovation” by the UK Coach Award, more info below.

Overview

We are constantly looking to improve
our apps and create a better solution for
passengers and companies. This update
consisted on our user interface review to
re-skin the app using flat-design as it
became the standard in a transition race
were skeuomorphism have been present
for a long time. Our approach took over
the UI and the app launcher icon to mark
a new era in our design direction present
in our apps.

Goal

To re-design and create new assets that
mirror the current trends in App
interface design introduced by Apple
and iOS 7. Create design assets and
icons using flat-design approach and
provide a pleasant app experience to
users.

Role

• App design
• User Research
• Wireframes
• Mock-ups Designs
• User interface (UI)
• User experience (UX)
• Icon design