uTrack – Logo Retouch & Brand Design

STATIONERY, PRINT AND ILLUSTRATION, 2011

After some small projects for uTrack, they approached me to further develop the current brand identity
and create new designs for their stationery including business cards and internal documents like
letterheads while preserving the current logo that is recognised by clients and the transport industry.
Also a set of new illustrations concepts were created to help build a stronger brand identity.

Overview

The whole process consisted on the
retouch of the company logo so it could
be applied on a new array of possibilities
including stationery designs, print, web
and marketing promotions. The new
concepts involved the creation of brand
illustrations to showcase the company
values and also connect and engage
with customers with a friendly approach.

Goal

To refresh the company brand with new
stationery material for internal and
external use while sharing with current
and new customers the new vision of
the brand with friendly illustrations while
preserving the original logo stablished
by the company.

Role

• Logo retouch
• Brand & visual identity
• Stationery design
• Brand illustration
• Art direction